Strategy. Each client is different, each piece in a campaign is different, and every project that we undertake is different. That’s why we always start with developing a communication strategy. It is essential to do the thinking first. Who are we talking to, what motivates them, what do we want them to know, what do we want them to do, and what is the best way to reach them.
Planning. With these critical questions answered, we can begin to develop a sensible, cohesive plan that includes tactics for reaching the target audience, budgets, time frames and expected outcomes.
Design. Now we get to the fun part! We strive to create compelling, unique and functionally designed pieces that not only communicate your message, but do so with style and award-winning skill.
Execution. With revisions made and designs approved, we execute each piece, whether a web site, print piece or campaign effort, with creativity and meticulous attention to detail.